Scroller Ads Cookie Policy


I. Introduction
This Cookie Policy applies to any website (collectively, “Website”) of Scroller Ads (also referred to as “we”, “us”, “our”) that links to this Policy or incorporates it by reference.

II. What is a cookie?
Scroller Ads uses cookies and other technologies to enable features on the Website and in emails. A cookie is a small text file that stores Internet settings. The next time you visit this Website with the same terminal device, the cookie and the information in it are either sent back to the originating website (first-party cookie) or to another website to which it belongs (third-party cookie). By that, the Website can detect that it has already been opened using this browser and in some cases it will then vary the content it shows.

Almost every website uses cookie technology. Some cookies are useful as they are able to improve the user experience. Cookies, among other things, speed navigation through our Website, keep track of information so that you do not have to re-enter it each time you visit our Website, help us provide you with customized content and allow us to learn about your visit.

Some cookies we use require your consent while others are exempt:

Cookies exempt from consent: Strictly necessary cookies guarantee functions without which you would not be able to use the Website as intended. They are stored on your computer during the current browser session. Strictly necessary cookies ensure that, when you call up the functionalities of a website, you are shown a version that has a broad-band-related data quantity corresponding to that of the Internet connection you are using. Such cookies also guarantee that, when you change pages, the function of changing from http to https takes place. Cookies of this type also store your decision regarding the use of cookies on our Website. Your consent is not required for strictly necessary cookies.
Cookies subject to consent: All other cookies that are not strictly necessary to use the Website still fulfil important tasks. Without these cookies, functions intended for your convenience on our Website, such as your personal settings or automatic filling in form functions, could not be retained and would therefore have to be re-entered on every page.

III. Types of cookies Scroller Ads uses
Scroller Ads uses three types of cookies: strictly necessary cookies, performance cookies, and functional cookies.

Strictly necessary cookies are essential in order to enable you to move around the Website and use its features. These temporary cookies only last only as long as your web browser is open, and are used for technical purposes such as enabling better navigation on our Website. Without these cookies, services you have asked for cannot be provided – for example, remembering previous actions (e.g. entered text) when navigating back to a page in the same session. Once you close your browser, the cookie disappears.
Performance cookies are stored on your computer for longer periods and are used for purposes. This includes tracking the number of unique visitors to our Website and information, such as the number of views a page gets, how much time a user spends on a page, and other pertinent web statistics. These cookies do not save information that would allow the user to be identified. The collected information is aggregated and therefore made anonymous. These cookies are used exclusively to improve the performance of the Website and, with it, the user experience.

Functional cookies enable the Website to save information which has already been entered (such as usernames, language choices, and your location), so that it can offer you improved and more personalized functions. Functional cookies are also used to enable features you request, such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

IV. Third-party cookies
Scroller Ads uses third-party service providers to assist us by providing certain statistical and analytics information. For example, third-party cookies are used to measure site performance, events, and visitor activity to make sure the Website is meeting the needs of users and help us make improvements for navigation, search, and content. Scroller Ads primarily uses Google Analytics for this. See Section 5 below for more details.

V. Google Analytics
Scroller Ads uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). The features of Google Analytics that Scroller Adss uses includes: Remarketing with Google Analytics; Google Display Network Impression Reporting; Google Analytics Demographics and Interest Reporting; and integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers. Google Analytics uses cookies, which are text files placed on your computer, to help the Website analyze how users use the Website. The information generated by the cookie about your use of the Website will be transmitted to and stored by Google on servers in the United States. Google will use this information on behalf of us as the operator of the Website for the purpose of evaluating your use of the Website, compiling reports on Website activity for Website operators and providing them other services relating to Website activity and internet usage. You can learn more about Google Analytics by following the link “How Google uses data when you use our partners’ sites or apps” (

In case IP anonymization is activated on the Website, your IP address will be truncated within the area of Member States of the European Union (“EU”) or other parties to the Agreement on the European Economic Area (“EEA”). Only in exceptional cases will the whole IP address be first transferred to a Google server in the United States and truncated there. The IP anonymization is active on the Website. The IP address that your browser conveys within the scope of Google Analytics will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use the full functionality of the Website.

You also can opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser: (click here

VI. Web beacons
We use web beacons (also called web bugs, pixel tags, or clear GIFs) primarily to collect and maintain aggregated data (such as the number of visitors) to help us see which areas are most popular with our users and improve and update the content on our Website. Web beacons also help us measure the effectiveness of our online advertising and/or e-mail campaigns by, for example, counting the number of individuals who visit our Website or the number of individuals who open or act upon an e-mail message. Some of the information we collect using web beacons may be personally identifiable information or personal data (“Personal Data”) as defined by applicable law. We may combine this information with other Personal Data we have collected about you to better tailor our marketing and may use this information for other purposes, such as internal research.

VII. Do not track
We do not currently respond to do not track signals.

VIII. How you can include cookies

Google Analytics: you also can opt-out from being tracked by Google Analytics with effect for the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser: (click here

Cookie Settings: If you do not wish for us to install cookies on your device for the purposes described above, you may change the settings on your browser to block or limit cookies. For more information, please see Please note that if you block or limit cookies, you may not be able to use all of the features of the Website.